Sales measures – BlossomERP

Net revenue — the sum of the net amounts on posted sales invoice lines in the period, excluding tax, in your functional currency: an invoice in another currency counts at the exchange rate frozen on it when it posted, never at its face value. (A document currency version also exists for reading one currency at a time.) Credit notes post as negative lines, so returns subtract themselves automatically.
Gross revenue — the same population before discounts: what the invoices would have totalled at full price.
Discounts — the discount amounts granted across those lines; gross revenue less discounts and tax effects is the road to net revenue.
Tax charged — the tax amounts on the period's posted invoices.
Cost of goods — the cost of what was sold, each line at the moving-average cost in force when its invoice posted.
Gross margin — net revenue less cost of goods. Gross margin % is that margin as a percentage of net revenue (and reads 0 in a period with no revenue, rather than dividing by nothing).
Quantity sold — units across the invoice lines, in each product's stocking unit.
Orders count — the number of distinct invoiced documents. Average order value divides net revenue by it.
The pipeline measures read the sales orders themselves, all statuses, because a pipeline is a set of promises: ordered amount, and the quantities ordered, delivered and invoiced, so the gap between promised, shipped and billed is a number, not an impression.